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How are you Re-Inspiring Your Customers and Clients?
By admin | October 17, 2008
Just the other day, I was helping a client of mine tweak his presentations (he’s a public speaker, and a pretty good one at that!). And the question came up:
How are you inspiring your clients during your classes?
His answer, surprisingly, was something this:
“I don’t want to have to motivate my clients- I only want to work with motivated people!”
Well, okay, sure, doesn’t everybody?!
However, if you want keep your clients and customers long-term, and if you want them to do well with your product (thereby developing a growing collection of well-spoken testimonials), you’re gonna have to inspire your clients… even after you make the sale!
Let’s face it- whether you sell accounting services, online web-work, or organic skin care that makes your customers look 10 years younger- it’s YOUR JOB to help them see the big picture of what life will be like once they have and/or are using your products or services. Empower them to use it to it’s fullest.
And yes, you’ve got to do it more than once!
I’m sure that many of you have heard the old adage, “You have to ask for the sale six times…”
There’s a reason behind this, and it’s more than just repeating,
“Do you want to buy it? Do ya? Huh? How about it?”… Six Times…
It’s about creating, and then re-creating a picture in the minds of your customers of what life with her product will be like.
You’ve got to get your customer to feel, taste, touch and smell her life once she’s got the product.
And, once she has the product (especially if it’s an ongoing service, or you want them to buy again… which you do…), you’ve got to remind and inspire your clients as to why they bought it in the first place!
Your customers and clients get busy, and life impedes, and they have bad hair days or children who argue or appearances to make (if you’re Oprah, or Cindy McCain, or Michelle Obama or Sarah Palin…)… and they forget “why they ever bought/ invested in that product in the first place…”
But when you re-inspire them, and re-create that end result in their minds for them… motivating them to continue to use (or learn from or whatever) your product… Then you will have more satisfied customers, more testimonials, more referrals and a happy client-base that buys from you again and again!
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Topics: Client Attraction, Marketing |
May 12th, 2009 at 9:51 am
I really enjoyed reading your articles. Hope to get back here again and read some more.
September 5th, 2009 at 3:54 am
Let’s face it- whether you sell accounting services, online web-work, or organic skin care that makes your customers look 10 years younger- it’s YOUR JOB to help them see the big picture of what life will be like once they have and/or are using your products or services. Empower them to use it to it’s fullest.